Selling Success with Twitter — The Foundation

People who follow you on Twitter are 72% more likely to purchase and 86% more likely to recommend you if their friends are recommending you as well. Those kind of numbers could dramatically impact the success of your store, but in order to make it happen, you need to build the right foundation and take the right actions in Twitter.

In the first part of our educational series with Twitter, we share what this foundation is and what you have to do to build it for yourself, plus offer examples of e-commerce businesses who have used Twitter to grow.

We cover:


  • Knowing your customers on Twitter and what they want
  • Setting goals you can reach and getting results
  • Attracting and keeping customers
  • How to spot events and relationships and use them to grow followers and sales